Landing Page & Digital Banners
Dyson wanted to increase the sales of its premium hairdryer Dyson Supersonic among the Chinese community in Canada. As a solution, we came up with seasonal campaigns released in commemorative dates such as Christmas, Chinese New Year, and Single’s Day. The campaigns were strictly digital and counted with in-language landing pages and digital banners.
The purpose of the Landing pages was to offer the potential Chinese clients one first contact with the product information and offer in the Chinese language. All landing pages followed a similar structure: minimalist but at the same time powerful.
In this project I worked on the development of the landing pages and on the production of the digital banners.